Privacy Policy

Effective June 3, 2025

This Privacy Policy describes how Superfoods, Inc. d/b/a/ Live it Up (“Superfoods”, “we”, “our”, or “us”) collects uses, shares, and protects personal information when you interact with us, including through our website and emails (the “Services”).   

Please note that this Privacy Policy does not apply to non-Superfoods websites or services that state that they are offered under a different privacy policy. Please review the privacy policies on those websites and applications directly to understand their privacy practices.

For questions about our privacy practices, please email us at moc.osnefotra@ycavirp.

Depending on the nature of your interaction with Superfoods, we may collect personal information as follows: 

1. Directly from you, when you provide information to us or interact with us: 

• Account information, including your name, email address, selected password, and communications preferences when you create an account. 
• Contact information, including your name, telephone number, email address, mailing address, and any other information you choose to include when you communicate with us via email, mail, phone, or other channels.  
• Survey information in response to questions we may send you, including for feedback and research purposes. 
• Transactional information, including payment information and payment history if you make a purchase. 
• Any additional information you choose to provide, including questions, suggestions, and feedback. 

2. Automatically from you, device information and online user activity when you utilize our Services, as described in the next section. 

3. From third parties, information about the marketing and advertisements you have seen or clicked on, from online advertising companies.The sources and categories of information we may collect include:

Some of this information may be collected by external parties on our behalf. For example, we use a payment processor when you engage in a transaction on our website; Superfoods does not itself collect or store payment card information.

When you interact with our Services, certain information certain information is automatically collected from you. This information includes: 

• Usage details about your interaction with our website, such as the date, time, and length of visits, specific pages or content accessed during the visits, search terms, frequency of the visits, and referring website address.   
• Device information about the device you use to access our website, such as IP address, device type, unique device identifier, operating system, browser type, and mobile network information.  
• Location information where you choose to provide our website with access to information about your device’s location. 

To manage your cookie preferences, please click the Cookie Preferences link in the footer to set your preferences. Please note that you will need to set preferences on each device you use to visit our Services. You can also use a browser that offers you the ability to use the Global Privacy Control to communicate your privacy preferences when you visit our Services; please note this will not affect how we process your information when you interact with our Services. Because definitions and rules for “Do Not Track” have not yet been established, including whether such signals must be user-enabled, we do not respond to “Do Not Track” signals.

You may also opt-out of third-party cookies we use by visiting their opt-out pages. These are examples of our cookie providers, but the list is not exhaustive. In addition, we are not responsible for the effectiveness of any of these opt-out mechanisms:

• We use Google Analytics to collect usage details. You can learn more about privacy and Google Analytics here: https://support.google.com/analytics/answer/6004245), and opt-out of collection of your data by Google by using the Google Analytics Opt-opt Browser Add-On: https://tools.google.com/dlpage/gaoptout. 
• We use Facebook Pixel to customize our advertising and to serve you ads based on your browsing behavior. You can learn more about Facebook Pixel here: https://www.facebook.com/privacy/policy. You can opt-out of personalized advertising through Facebook’s Ad Settings here: https://www.facebook.com/settings.

We use the personal information we collect from you to:

• Provide our Services to you, including to create and manage your account and fulfill and manage orders, deliveries, and returns. 
• Respond to your requests and questions, communicate with you, provide troubleshooting and other customer support, provide important notices, and send you information on products and services that may be of interest to you. 
• Manage, maintain, and operate the Services, diagnose or fix technology problems, monitor the performance of the Services, and understand how you access and use the Services. 
• Improve the Services and grow our business, better understand our customer base, administer surveys for market research and customer satisfaction purposes, and develop new products and services.  
• Design and administer marketing and promotional campaigns and evaluate the effectiveness of these campaigns. 
• Comply with legal requirements, defend against legal claims or other demands, respond to subpoena, court order, or other legal process or request, engage in risk management and compliance activities, protect the rights of Superfoods, you, or others, and detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal.  

We may use and share information in an aggregated or de-identified manner data at our discretion, including for research, analysis, modeling, marketing, and improvement of our Services.

We may share the information we collect in the following instances: 

• With service providers that we believe need the information to perform a technology, business, or other professional function for us such as IT services, payment processors, shipping services, accounting, auditing, and tax services, and other professional services. 
• With advertising partners who assist us in serving advertising regarding the Services to others who may be interested in the Services. These third parties may use tracking technologies to collect or receive information from the Services and elsewhere on the internet and use that information to provide measurement services and target ads. These advertising partners may allow other companies to access information about you so that they may market other products you may be interested in. You may be able to prevent third parties from using your information for interest-based advertisements across the internet by visiting http://www.networkadvertising.org or http://www.aboutads.info. Please note this does not opt you out of being served ads, nor will it prevent the receipt of interest-based advertising from other companies that do not participate in these programs.

• With entities in our corporate family, for purposes consistent with this Privacy Policy, to carry out our business activities, and to the extent permitted by law. 

• With social media platforms, information about you and your interaction with us. If you interact with social media objects on our Services, both the platform and your connections on the platform may be able to view that activity. To control this sharing of information, please review the privacy policy of the relevant social media platform.

• When a corporate event occurs, we reserve the right to transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.
• For legal purposes, where necessary to comply with the law, in response to court orders, law enforcement or legal process, including for national security purposes, to establish, protect, or exercise our legal rights, as required to enforce our terms of use or other contracts, to defend against legal claims or demands, or to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.

We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf. If you use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries.

You may have certain choices when it comes to how we collect and use your personal information:

• Account information: Please visit your Superfoods account to view and update certain personal information associated with your account, such as your contact information. 
• Email marketing: If at any time you no longer wish to receive marketing communications from us, you can click the unsubscribe link at the bottom of any email.

We may make changes to this Privacy Policy from time to time. The date at the top of this Privacy Policy indicates when this Privacy Policy was last revised. We may also notify you in other ways from time to time about the collection, use, and disclosure of your personal information described in this Privacy Policy.